Trusted Radio Advertising Expertise Built on Experience and Distressed Airtime Opportunities
Helping businesses access smarter radio advertising through experience, strategy, and distressed airtime opportunities.
About Radio Guru
Radio Guru was created to help businesses navigate radio advertising with clarity and confidence. With decades of hands-on industry experience, we understand how powerful radio can be when it’s planned and placed correctly.
Led by Samantha Lemke, a trusted voice in radio advertising for over 30 years,
Radio Guru focuses on smart strategy, precise timing, and budget-conscious decisions that deliver real results.
We don’t believe in selling airtime for the sake of it. We believe in honest advice, proven placement, and making sure every advertising dollar works as hard as possible.
Our Approach
Radio advertising success is built on experience and insight. We take the time to understand your business, your audience, and your goals before recommending where and when to advertise. When available, we also identify distressed and surplus radio airtime opportunities to help maximise value and minimise wasted spend.
Why Work With Radio Guru
Radio Stations We Work With
We regularly plan, buy, and place radio advertising campaigns across Australia’s leading metropolitan radio stations. Our experience and long-standing relationships help secure strong placements, competitive rates, and access to distressed airtime when available.
📍 Melbourne
- 3AW
- Triple M Melbourne
- 3MP
- Smooth FM Melbourne
📍 Sydney
- 2GB
- Triple M Sydney
- Smooth FM Sydney
📍 Brisbane
- 4BC
- 4BH
- Triple M Brisbane
📍 Perth
- 6PR
Station availability and placements are always guided by audience fit, campaign goals, and budget.
Our Team With Skills
A small, experienced team focused on results, not fluff.
At Radio Guru, every campaign is guided by deep industry knowledge, strategic thinking, and hands-on execution. You deal directly with decision-makers who know radio inside out.
Samantha Lemke
🎧 Radio Advertising Strategy
📊 Media Buying & Negotiation
📍 Regional & Metro Radio Placement
🗓 Seasonal & Event Campaign Planning
🤝 Client Relationship Management
Chris Sammut
📈 Campaign Planning & Optimisation
📻 Station Liaison & Scheduling
💬 Client Support & Coordination
📑 Proposal Development
📊 Performance Tracking
Patricia Mendham
📞 Client Enquiries & Call Handling
📧 Email & Appointment Management
🗂 Campaign Documentation & Records
🧾 Invoicing & Account Support
🗓 Scheduling & Internal Coordination
🤝 Ongoing Client Assistance
Testimonials
“Samantha’s knowledge of radio advertising is exceptional. She knows exactly where your advertising budget works hardest and helped us avoid unnecessary spend. The results spoke for themselves.”
John D.
“Radio Guru took the guesswork out of radio advertising for us. The planning, timing, and station selection were spot on. It was reassuring to work with someone who genuinely understands the industry.”
Sharon B.
“What sets Radio Guru apart is the honest advice. There was no pressure to overspend, just clear guidance based on experience. We saw stronger engagement than with previous campaigns.”
Felix M.
